Hello. again.
Welcome to the new MoMA. In their expanded galleries and spaces for performance, conversation, and art-making, you'll see more art in new ways. Get ready to discover a new voice and fresh perspectives.
Values
·Extraordinary collection & remixed
More than just a physical expansion, the new MoMA is rethinking how we share art with you. They reinstalled the entire collection to share exhilaratingly broad views of the art of our time in a way that is always evolving.
·Performance in the heart of the galleries
People can directly engage with artists and works in the process and see pivotal and emerging works in dialogue.
·Sparking creativity and conversation
You can drop in anytime to participate in lively conversations, make art, reflect and relax, and find suggestions for exploring the museum.
Statement
The real value of this expansion is not more space, but space that allows us to rethink the experience of art in the museum.
Goal
The rearrangement of the position of the artworks makes people rethink the meaning of the artworks.
Hello. again.
Welcome to the new MoMA. In their expanded galleries and spaces for performance, conversation, and art-making, you'll see more art in new ways. Get ready to discover a new voice and fresh perspectives.
Values
·Extraordinary collection & remixed
More than just a physical expansion, the new MoMA is rethinking how we share art with you. They reinstalled the entire collection to share exhilaratingly broad views of the art of our time in a way that is always evolving.
·Performance in the heart of the galleries
People can directly engage with artists and works in the process and see pivotal and emerging works in dialogue.
·Sparking creativity and conversation
You can drop in anytime to participate in lively conversations, make art, reflect and relax, and find suggestions for exploring the museum.
Statement
The real value of this expansion is not more space, but space that allows us to rethink the experience of art in the museum.
Goal
The rearrangement of the position of the artworks makes people rethink the meaning of the artworks.
User flow
Instagram stories/swipe up > Mini website > Small quiz that's people can share > At the actual MoMA
User flow
Instagram stories/swipe up > Mini website > Small quiz that's people can share > At the actual MoMA
"New contexts and digital-first thinking has pushed the MoMA visual identity from the grids and guides of editorial and print publishing into a dynamic feed of colour, image, type, and motion...Print applications, while static, share the same visual language and immediacy due the prominence and proportionality of type and colour. Colour serves to reinforce a new seasonal approach, and a sense of the current with the flexibility to be adjusted over time."
"It is a strong new direction, but the continuity is clear in the presence of an evident modularity system. Of course, visual identity systems are inherently programmatic, however, some are less prominent in their modularity than others. New contexts and digital-first thinking has pushed the MoMA visual identity from the grids and guides of editorial and print publishing into a dynamic feed of colour, image, type and motion. This motion is central to its new character and structure, sweeping up and swiping left as you would on screen. Print applications, while static, share the same visual language and immediacy due the prominence and proportionality of type and colour. Colour serves to reinforce a new seasonal approach, and a sense of the current with the flexibility to be adjusted over time."
"In 2019, MoMA expanded its 53rd Street location, adding 40,000 sq. ft. of new gallery space. This will showcase more of its collection with the intention of better representing and balancing a diversity of backgrounds, periods, media, and geographies, with a performative quality at the heart of its galleries..."
"In 2019, MoMA expanded its 53rd Street location, adding 40,000 sq. ft. of new gallery space. This will showcase more of its collection with the intention of better representing and balancing a diversity of backgrounds, periods, media, and geographies, with a performative quality at the heart of its galleries. Just as in 2009, new approaches to communication; moving from exhibition-focused campaigns to a seasonal approach, required a revision to the MoMA visual identity to coincide with its expansion. New York-based Order reviewed and then defined what they described as a more modular, adaptable, and scalable design system for the museum’s communications, alongside the recommendation of a seasonal approach. This included updating the PS1 and Design Store logos, adding these as brand extensions of MoMA’s singular institutional mark. All additional applications were then designed and produced in house by the MoMA Design Studio, these included newsprint advertising, design store catalogue covers, member’s day programmes, banners, map and tickets."
The real value of this expansion is not more space, but space that allows us to rethink the experience of art in the museum.
The real value of this expansion is not more space, but space that allows us to rethink the experience of art in the museum.
Ins story
Digital marketing starts with advertising on Instagram stories. Viewers can swipe up to the Mini website to learn more information about the new Moma. They can also reach out to the website from the post of MoMA.
The advertising starts with the old version of MoMA, which is the one people are familiar with. And later, the styles will change to fit with the "New" MoMA. The purpose of that is to let viewers understand the MoMA now directly from the visual changes.
Ins story
Digital marketing starts with advertising on Instagram stories. Viewers can swipe up to the Mini website to learn more information about the new Moma. They can also reach out to the website from the post of MoMA.
The advertising starts with the old version of MoMA, which is the one people are familiar with. And later, the styles will change to fit with the "New" MoMA. The purpose of that is to let viewers understand the MoMA now directly from the visual changes.
Sign In
The Mini website starts with communication with the viewers. They need to type in their name to start the later interaction. The purpose of that is to make people more engaged with the whole process. And also, it fits with the sign of MoMA, which is the chatting style.
Viewers can see the change of the style after they sign in the name. They can easily understand the switch here, and it can provide viewers a new impression.
Sign In
The Mini website starts with communication with the viewers. They need to type in their name to start the later interaction. The purpose of that is to make people more engaged with the whole process. And also, it fits with the sign of MoMA, which is the chatting style.
Viewers can see the change of the style after they sign in the name. They can easily understand the switch here, and it can provide viewers a new impression.
Introduction
After sign in the name, it will start to do a small introduction. And then the quiz part starts. The purpose of the quiz is to let people understand the "new" MoMA and its changes from the quiz.
The quiz is focused on the artwork and its similarities. The reason for that is MoMA changes the positions of the artworks. It puts artworks from different artists together, because of some similarities in those artworks.
Introduction
After sign in the name, it will start to do a small introduction. And then the quiz part starts. The purpose of the quiz is to let people understand the "new" MoMA and its changes from the quiz.
The quiz is focused on the artwork and its similarities. The reason for that is MoMA changes the positions of the artworks. It puts artworks from different artists together, because of some similarities in those artworks.
Quiz test
MoMA wants viewers to rethink the meanings of artworks when it put different artworks together. With the same purpose of the quiz, it also wants viewers to understand the exact reason for MoMA to put such artworks together.
So after views answered the question, it will show the result.
Quiz test
MoMA wants viewers to rethink the meanings of artworks when it put different artworks together. With the same purpose of the quiz, it also wants viewers to understand the exact reason for MoMA to put such artworks together.
So after views answered the question, it will show the result.
Quiz test
No matter viewers got the correct answer or incorrect one, and it will always guide them to the detailed answers. The purpose is to let viewers learn the information, not to win the test.
Quiz test
No matter viewers got the correct answer or incorrect one, and it will always guide them to the detailed answers. The purpose is to let viewers learn the information, not to win the test.
Answer
It will show the detailed answer of what kind of similarities those artworks have, and the reason why MoMa want them to be put together.
Answer
It will show the detailed answer of what kind of similarities those artworks have, and the reason why MoMa want them to be put together.
Invitation
Last but not least, It will invite view come to the MoMA by themselves. After they understand a bit of change in MoMA, it will let them enjoy the experience in MoMA more.
After that, they can choose to do more quiz to learn more, or they can want to join in membership of MoMA to get more information as a member.
Invitation
Last but not least, It will invite view come to the MoMA by themselves. After they understand a bit of change in MoMA, it will let them enjoy the experience in MoMA more.
After that, they can choose to do more quiz to learn more, or they can want to join in membership of MoMA to get more information as a member.
Welcome to MoMA, and Thanks for watching
Welcome to MoMA, and Thanks for watching
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